How to Reduce Bounce Rate and Improve Conversion Rates

 How to Reduce Bounce Rate and Improve Conversion Rates

Reduce bounce rate of your website and overcome high bounce rate issues from here. Are you struggling with your high bounce rates and want to decrease bounce rate of your website? Then, this article will be a helping hand for you. As it explains all the major tips that will help in reducing bounce rates and improving conversion rates.

Many digital marketers are facing high bounce rate problems with their websites. This bounce rate shows that they are not finding the appropriate solutions for what they are searching for. So, it becomes a necessity to check out why this happens and how to solve it.

Are you excited to know next! Then, move ahead and get perfect answers for the concern in the next part. First, begin to know about the bounce rates in brief.

What is a Bounce Rate & why it occurs?

People are searching for a topic and by analyzing your website they don’t find relevant information due to which they immediately leave your website without visiting it. The number of people leaving the website increases the bounce rates which affect your website analytics.

Exact Meaning: The bounce rate of a website is the proportion of individuals who have arrived on your website and do not search for anything further. In certain words, just single-page views are measured by the bounce rate.

Bounce Rate is Good or Bad? Don’t know?

If you have a high bounce rate, it doesn’t mean that there is a problem.

If people are searching for checking out your business hours or address, it is not counted in bounce rates. It is still considered a conversion. But, when people come to your website and immediately leave without conversion. Then, there will be a problem on which you have to focus on. As it increases the number of people leaving your website without visiting for some time. There are chances of high bounce rates. You can also check free Keywords Research Tools that will help you in searching for competitive keywords.

How to reduce Bounce rate on Website and Improve the Bounce Rate?

A lower or higher bounce rate, which varies on the intent of the website, is not inherently good or bad. Even so, there are several ways of improving this if you have a page with a high bounce rate where this is not needed. To optimize the bounce rate on your website, the following four tips can help you.

Tip 1: Make sure that you do have a Mobile-friendly Page

  • Smartphones are the necessary needs in this modern world. 52.2 percent of web traffic is on smartphones, and mobile-friendliness is also ranked by Google. Consequently, having a mobile-friendly website is very necessary.
  • If your website isn’t mobile-friendly, the chances are very high that users to your mobile website will quit your website immediately.
  • Therefore, please ensure your mobile devices are configured for your website.

Tip 2: Utilize Internal Links

  • The use of internal links raises the potential for visitors to other web pages to navigate via the website.
  • A lower bounce rate would result in this. In comparison, internal links can boost your user knowledge and make it more user-friendly for your website.
  • Even so, please ensure that the internal links are important to the page on which the visitor has arrived. This will help you to reduce bounce rate.

Tip 3: Poor Content

  • Focus on Specific Subjects for which people are searching for.
  • Understands the visitor’s needs.
  • Explain to the point and make engaging content.
  • Check competitive websites for good content.
  • Make content based on audience intent.
  • No Grammatical issues should be there.

Tip 4: Issues with Website Speed

  • Your page should be loaded almost immediately. As far as the Internet is involved, something longer than a few seconds is far too long.
  • Using a tool like GTMetrics that will send you a report about the pace of your website. The service will give you advice about how to fix it if your site is loading too slowly.
  • You can also get quick insights and advice from Google’s Search Console to make your website sparklingly fast.

Those who are struggling with high bounce rates can now read this post and solve your problem. Here, we have given some important tips to reduce bounce rate of websites. So, keep in touch with us and comment if you feel any issues.


What is a good or bad Bounce Rate?

  1. 80%+ : Very Bad
  2. 70 – 80% : Poor
  3. 50 – 70% : Average
  4. 30 – 50% : Excellent

What is a good bounce rate in 2020?

Your bounce rate should usually be between 26-70% percent. You can maintain an average of between 41-55%. Nonetheless, if you could reduce it to 26 -40%, that’s excellent. There’s always a relative thing about a good bounce rate.

Does the bounce rate impact the rating of Google?

For Google, the bounce rate has no rating significance. But websites will have the license to transfer bad content without the Google Analytics Code, so to say, and Google will not be capable of taking note of it.

What does the bounce rate mean?

The bounce rate of a website is the proportion of individuals who have arrived on your website and do not search for anything further. In certain words, just single-page views are measured by the bounce rate.

Why is my bounce rate so high?

Your bounce rate will probably increase if your page includes too many meaningless pictures, or includes other content elements that contribute more confusion than meaning, so people do not know how to reduce bounce rate. Rather, go for a lean UX that holds your visitors happy, informed, and transforming continuously.













Shruti Aggarwal

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